
Building & Connecting the dots
Strategy . Branding . Customer Engagement
Hey I’m Eva
My way of approaching business is like climbing a mountain: it’s all about building and connecting the dots. Step by step, adapting to challenges, and making each move with purpose.
With two decades of global experience, I help organisations navigate their own ascent by uniting Strategy, Branding, and Customer Engagement. I specialise in leading brand & digital transformations, from acquisition to advocacy - breaking down silos, designing seamless customer journeys, and delivering actionable strategies that drive growth and long-term brand equity.
I have a passion for brands, connections, and storytelling. And when it’s time to recharge, you’ll find me in the mountains, where every summit starts with a single step.
All in
. 20+ years shaping global brands across 6 countries.
. Founded & built two businesses.
. Took on 10+ bold outdoor adventures.
Because comfort zones were never part of the plan.
What I do
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Developing strategies and actionable plans to bridge the gap between vision and implementation. Providing tailored approaches to ensure alignment with business objectives and delivering measurable results across diverse industries.
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Bridging the functions of marketing and customer experience to create seamless, end-to-end customer journeys. Optimising every interaction with the brand to deliver value and foster deep connections. Aligning cross-functional strategies and teams to ensure consistency and maximise engagement throughout the entire lifecycle.
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Building and scaling brands through innovative strategies, impactful positioning, and storytelling that resonate with audiences. Crafting customer-centric experiences that drive growth, establish long-term equity, and elevate brand reputation. Leveraging insights, data and market trends to shape distinctive brand identities and deliver consistent, meaningful engagement across all touchpoints.
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Leading businesses through comprehensive digital transformation by aligning technology, strategy, and operations to drive innovation and growth. Expertise includes CRM, campaign management, and analytics to optimise digital channels. Delivering cohesive strategies that integrate marketing and customer engagement for sustainable performance and measurable success.
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Turning market opportunities into operationalised business models that deliver measurable results. Translating marketing strategies into actionable plans to ensure alignment across teams and channels. Driving execution with precision to achieve business objectives and capitalise on market potential.
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Inspiring and empowering teams to navigate change, embrace growth, and deliver exceptional results. Building cultures of trust, collaboration, and performance by leveraging individual strengths and fostering collective purpose. Guiding organisations through transformation with a people-first approach, ensuring alignment, engagement, and long-term success.
With people
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Executive coaching & Public speaking
Coaching sessions and public conferences designed to equip leaders and teams with the keys to build stronger brands, foster lasting customer connections, and lead meaningful change across their business.
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Cultural coaching in Francophone business
Individual or group coaching tailored to role and industry, focused on mastering Francophone etiquette and business norms. Designed to strengthen relevance, build connections, and drive impact in global markets.
Success stories
From global transformations to connecting the dots for seamless customer experiences, my consulting work spans digital innovation, ecosystem restructuring, and strategic growth. Whether driving large-scale change, leading high-impact projects, or stepping in as interim leadership, I help businesses evolve and unlock new opportunities. With four years of consulting experience, I bring a sharp, strategic approach to every challenge.
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UOW Global Enterprise
- Education -
Marketing & Digital transformation in Malaysia -
Two Palms Media
- Media -
Brands strategy and clients direction -
Tefal (Group SEB)
- Consumer Goods -
Interim Head of Digital
Strategy & Performance -
Sea-Doo & Can-Am
- Powersports / Recreation -
Business strategy & Market expansion -
BRP for Pepper Money
- Finance -
Retail finance strategy & implementation -
Stens USA
- Retail Automotive -
Social Media & Brand execution -
Walksport
- Startup / Fitness -
Brand positioning & GTM strategy -
Institute of Strategic Management
- Finance coaching -
Digital Mentorship platform
Corporate chapter
From the start of my career in digital to stepping into leadership early on, I’ve spent over 15 years driving transformation in global roles. Whether shifting businesses from traditional to digital, building teams and brands from the ground up, or breaking silos to foster collaboration, my focus has always been on making change happen - strategically and seamlessly.






Global journey
From my studies to my career, thinking globally has always been second nature. I’ve lived, worked, and built connections across multiple countries - turning every new place into an additional home base. Passionate about cultures, I don’t just adapt; I embrace, explore, and occasionally even claim a “regular” coffee spot wherever I land.
Let’s talk!
Whether you need a sharp solution to a specific challenge, a long-term strategic support, or an interim leader to step in and drive results: let’s connect and explore how we can make things happen together.