The edge.
Crafting bold strategies that make brands impossible to ignore.
Meet Walksport.
Walksport is a startup designed to connect and inspire people through low-impact exercise. By allowing users to set and track their walking goals, Walksport fosters motivation, engagement, and a sense of community. More than just a fitness tracker, Walksport creates a shared experience, encouraging people to stay active while enjoying the benefits of walking. With a digital first approach, Walksport is building a holistic ecosystem for walking enthusiasts.
The approach.
Brand Definition & Positioning: Conducted in-depth workshops to refine Walksport’s vision, mission, and purpose, ensuring a clear and compelling brand identity.
Customer & Market Insights: Conducted market research, and benchmarked competitors to identify key opportunities and refine messaging.
Marketing Strategy & Execution Plan: Mapped out key marketing channels (app, website, social media, content) and designed a detailed execution plan.
Operational Framework: Designed processes, and tools to ensure a seamless transition from strategy to execution, enabling scalability.
The challenge.
Walksport was ready to lay the foundation for long-term growth, but needed a clear vision, strong positioning, and a well-defined marketing strategy. The challenge was to refine the brand identity, value proposition, and target audience while building a structured marketing and distribution strategy. Additionally, Walksport required a scalable execution framework to ensure a seamless transition from strategy to implementation, setting the stage for future expansion.
The results.
Established a clear and differentiated brand identity, positioning Walksport uniquely within the fitness and walking app market.
Developed a structured go-to-market strategy, setting the foundation for long-term growth and brand visibility.
Defined marketing processes and toolkits, enabling Walksport to execute campaigns efficiently across social, digital, and content channels.
Provided concrete customer insights, shaping messaging, audience segmentation, and key engagement strategies .