The goal.
Turning a business into a customer-first powerhouse
Meet UOW.
The University of Wollongong Global Enterprises (UOWGE) is the international business arm of the University of Wollongong, a globally recognized institution committed to excellence in education and research. Managing a network of campuses across Australia, Dubai, Hong Kong, India, and Malaysia, UOWGE brings world-class education to diverse markets. As part of this network, UOW Malaysia (UOWM) plays a key role in Southeast Asia, offering globally recognized programs.
The approach.
Brand transformation: strengthening UOWM’s positioning and value proposition.
Marketing & Channel Strategy: defining a full-funnel marketing approach, channel strategy, and execution plan to drive acquisition, engagement and cover the full customer journey.
Sales & Lead Management: building a structured lead generation and nurturing strategy to drive growth.
Digital transformation: implementing CRM & marketing automation, streamlining the student journey.
Change Management: engaging and empowering teams with clear roles, processes, and strategic alignment.
The challenge.
To position UOW Malaysia as a leading institution in the region, the opportunity lies in elevating the student experience from recruitment to alumni, by strengthening its brand and transforming its digital ecosystem.
A seamless, student-centric journey that requires a strong, recognisable brand and an integrated digital experience that fosters engagement at every stage from first awareness to lifelong alumni connections.
Progress & Next steps.
Assessment & Foundation – Evaluating brand positioning, marketing operations, digital ecosystem, and student engagement. This phase includes stakeholder alignment and identifying key opportunities.
Strategy & Planning [We are here] – Developing the brand, marketing, customer experience and digital transformation strategies, defining execution plans, and optimising recruitment and lead management.
Implementation & Execution – Rolling out strategic initiatives, embedding marketing automation, and strengthening processes to drive long-term growth.