The drive.
Removing barriers to get products into customers’ hands faster.
Meet BRP & Pepper Money.
BRP (Bombardier Recreational Products) is a global leader in powersports, known for brands like Sea-Doo, Can-Am, and Ski-Doo. With a strong presence in Australia, BRP works with a network of 100+ retailers to bring its innovative vehicles to customers.
Pepper Money is one of Australia’s leading non-bank lenders, providing flexible financing solutions designed to help more people and businesses access the funding they need. With a customer-first approach, Pepper Money specializes in tailored lending options that break traditional barriers and make ownership more accessible.
The approach.
Partner Selection & Negotiation: Led the end-to-end RFQ process, evaluated financing providers, and secured the partnership with Pepper Money.
Contract Structuring: Negotiated key aspects of the agreement, balancing commercial viability, dealer engagement, and customer accessibility.
Project Leadership: Managed the entire rollout, aligning BRP, Pepper Money, and retailers.
Go-To-Market Execution: Developed a structured GTM strategy, outlining dealer enablement, customer messaging, and marketing touchpoints.
Marketing & Dealer Engagement: Led the creation of marketing assets, and dealer communications, ensuring clear, compelling messaging that resonated with both dealers and customers.
Seamless Customer Experience: Designed the program with simplicity and accessibility in mind, ensuring an easy, frictionless financing journey that empowered customers to get on the road - or the water - faster.
The challenge.
BRP sought to implement a retail financing program for its Australian dealer network for its brands Sea-Doo and Can-Am. To do so, BRP needed the right financial partner to align with its business goals.
The challenge was to assess potential providers, negotiate the optimal partnership, and ensure a seamless rollout across more than 100 dealerships.
Beyond the financial structure, the program needed to be positioned as a strategic business enabler, enhancing both dealer support and customer experience by simplifying the purchasing journey.
The results.
Successfully launched BRP’s first retail financing program in Australia, on time and within scope.
Negotiated a best-in-class financing partnership, aligning BRP’s dealer network with a trusted, customer-focused lender.
Established a clear GTM plan, ensuring retailers were fully equipped to integrate and promote financing solutions effectively.
Delivered a seamless, flexible financing experience, making BRP’s powersports vehicles more accessible while enhancing customer confidence in their purchasing decisions.