The goal.
Building Startup Marketing from Zero to Scale
Meet 3DLogistiX.
3DLogistiX is a SaaS startup in supply chain and logistics technology, building an AI-powered warehouse intelligence layer for operators who need more visibility and speed than traditional WMS can provide.
As a founder-led business entering a crowded, technical category, the priority was to create market clarity fast. This was a classic startup challenge: define the story, prove credibility, and build a demand engine at the same time.
The approach.
Integrated marketing system: building a single, continuous marketing engine that connects awareness, education and intent - with Sales enabled downstream, not operating in parallel.
Clear market focus: defining who 3DLogistiX is for within the WMS landscape, prioritising mid-sized warehouses.
Education-led narrative: creating messaging, and use cases that simplify a complex category and allow prospects to self-educate.
Demand architecture: designing how interest is generated, nurtured and progressed over time in long B2B decision cycles.
Channel orchestration: structuring channels to support awareness, consideration and intent.
Team & ways of working: setting up the marketing team, processes and rhythms.
The challenge.
Growth was constrained by category complexity and cost.
The WMS market is dominated by enterprise-grade systems that are expensive, rigid and not designed for real-time, visual warehouse operations, leaving mid-sized warehouses underserved.
The challenge was to clearly position 3DLogistiX as a simple, visual-first alternative, and translate that differentiation into qualified demand and conversion.
The results.
A clear marketing strategy and execution plan
A defined positioning, messaging and demand plan that gave 3DLogistiX market clarity and focus in a complex WMS category.A functioning marketing engine, not just a roadmap
An integrated system across content, channels, funnel and CRM - ready to run and scale.An autonomous in-house team
A hired, structured and coached marketing team with clear processes and ways of working, enabling a clean transition and long-term ownership.