The goal.
Building a Marketing engine for SaaS growth
Meet OneKloudX.
OneKloudX is an enterprise SaaS consultancy operating in a highly competitive ERP and cloud ecosystem, serving mid-market and enterprise clients with complex decision cycles.
The business had strong delivery capability and deep product expertise, but needed to sharpen its market positioning, clarify its go-to-market motion, and align marketing and sales around a single growth system.
The approach.
• Market & Positioning Strategy: clarifying differentiation, value proposition and proof points in a crowded ERP market.
• Audience & Buying Journey Design: defining priority segments, buyer roles and enterprise decision journeys.
• Content Strategy & Narrative: establishing clear messaging pillars, use cases and proof-led storytelling.
• Demand & Go-To-Market Strategy: designing the GTM motion across inbound, outbound and sales enablement.
• Channel Strategy: structuring channel activation to support mid- and low-funnel demand.
• CRM & Funnel Design: lead qualification logic, nurturing flows and handover between marketing and sales.
• Operating Model & Sales Alignment: designing the team structure, hiring and onboarding each team members (3) and embedding ways of working across marketing, sales and partners.
The challenge.
Growth was constrained not by product or capability, but by fragmentation.
Positioning, messaging, content, sales enablement and lead generation were operating in parallel rather than as a single system.
The challenge was to create clarity across who OneKloudX is for, how it shows up in market, and how demand is generated, qualified and converted across the full funnel.
The results.
An execution-ready growth system delivered
Positioning, go-to-market strategy, CRM and funnel design, content, paid media and sales enablement were delivered as one coherent system.A fundamental shift in how marketing operates
Marketing moved from channel-led activity to a connected growth engine, aligning teams, channels and partners around shared audiences, journeys and priorities.Teams fully empowered to run independently
The team was built, onboarded and coached to own execution and decisions, enabling a planned early exit without disruption or loss of momentum.