From Strategy to Execution
Delivered in 8 weeks, tailored to your business
Built for adoption, not hand-holding
Method used by international organisations
The Problem
Teams jump into Marketing channels before clarifying direction
Leadership confidence erodes when strategy never translates into action.
Strategy lives in slides, not in day-to-day execution
Adoption has to be “managed”
Teams and agencies aren’t aligned
The Shift
The Outcome
Clear business and brand direction
Sharply defined audiences and decision journeys
A Marketing and a content strategy
An editorial content calendar
A shared roadmap teams can align around
Execution-ready Marketing plans
Start from business objectives
Lock positioning & content strategy early
Map audience & decision journey
Translate strategy into execution plans
Design and execute the operating model
The Process
Direction
Business & brand clarity
Content & Marketing pillars
Success measures
Audiences & Journeys
Customer focus groups
Detailed audience personas
Decision & engagement journeys
Activation system
Marketing & content plans
Editorial system
Detailed timeline of execution
Operating model
Clear roles & ownership
Execution process & governance
Alignment across teams & agencies
The Sprint Options
These services are designed as flexible entry points. You can engage for a single sprint, focus only on strategy or execution, or choose the full 8-week end-to-end journey. Each option stands on its own and can scale if needed.
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For organisations needing an objective view of their current position and growth opportunities.
What’s delivered
Review of current strategy, marketing activity and execution reality
Identification of gaps between intent, direction and day-to-day execution
Assessment of team structure, ways of working and decision flow
Clear articulation of what’s unclear, misaligned or missing
You walk away with
A sharp view of where things are breaking down
Clear priorities on what to fix first
A recommended path forward (no obligation to continue)
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For teams ready to shape direction, positioning and strategic focus.
What’s delivered
Clear business and brand positioning
Defined priority audiences and decision journeys
Marketing strategy and KPIs framework
Content and messaging direction aligned to business goals
You walk away with
A strategy leaders can understand and stand behind
Shared direction across teams
A clear “what and why” - without execution build yet
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For organisations with strategy in place but no execution system.
What’s delivered
Translation of strategy into execution-ready marketing and content plans
Channel roles and sequencing across the funnel
Operating model design: roles, cadence and governance
Alignment of internal teams and agency partners
You walk away with
A clear execution system teams can run
Strategy that shows up in day-to-day work
Improved alignment, momentum and accountability
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Organisations needing speed, alignment and a complete creation or reset from strategy to execution.
What’s delivered
Diagnostic + Strategy + Activation combined
End-to-end clarity from business context to execution readiness
Defined audiences, positioning, content and demand approach
Execution plans, operating model and team alignment
Hands-on collaboration with leadership and teams throughout
You walk away with
Strategic clarity and execution readiness
A marketing engine teams can adopt and run
Momentum, alignment and confidence - without long drawn-out programmes
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For organisations with strategy and plans in place that need hands-on execution support.
What’s delivered
Embedded execution support across marketing and content initiatives
Day-to-day delivery of agreed plans, priorities and campaigns
Coordination across internal teams and agency partners
Ongoing adjustment based on performance, feedback and reality on the ground
How we work
We operate as an extension of your team - not as an external agency.
We work inside your existing structure, follow your priorities, and contribute directly to execution, momentum and delivery. When needed, we can also step in as an interim replacement for a missing team member, for a short period, to maintain momentum and continuity.You walk away with
Strategy that gets executed
Reduced load on internal teams
Progress, momentum and visible outcomes - not just plans
This is for you if…
You need a clear, board-ready strategy leaders can confidently stand behind
You operate across markets, teams or business units
You need speed without chaos
Internal alignment matters as much as strategy quality
You want a strategy teams can understand, adopt, and execute.
You need hands-on support to execute - as an extension of your team or as an interim team member when capacity is missing
Who it’s for
Who you will work with
A hands-on partnership from strategy to execution
Senior thinking and practical deliveryThis work is led by Eva and Phil, combining strategic expertise with deep execution experience.
We’ve worked side by side for nearly eight years across international projects, helping organisations define clear direction, align teams, and translate strategy into execution-ready plans.
Based between Montreal and Australia, we work hands-on with leadership and teams on the ground, staying close to the work to ensure momentum, alignment and adoption.
We’re rigorous in our thinking, practical in our approach, and human in how we work - building trust and real value at every stage.
Delivered for
3-Year Strategic Growth Blueprint
Designed and delivered a board-endorsed 3-year Strategic Marketing & Operating Plan - aligning brand, sales and execution into one scalable growth system for a new international campus in a highly competitive market.
Global Brand Positioning & Content Transformation
Led a global brand positioning and content strategy across markets and stakeholders - aligning leadership, multiple agencies and investment behind a unified narrative designed to scale impact at enterprise level.
Let’s use this conversation to understand your context and see whether this is the right fit - no pressure, no commitment.